Privacy policy

Privacy Policy

Effective date: 14 July 2026

This Privacy Policy explains how Sheenny International Co., Limited, trading as Cinily Eyewear and operating cinily.co.uk (“Cinily”, “we”, “us”, or “our”), collects, uses, shares, and protects personal information when you visit our website, place an order, contact us, or use our services.

1. Personal Information We Collect

Depending on how you use our website, we may collect the following categories of personal information:

  • Device and browsing information: IP address, browser type, device information, time zone, pages and products viewed, referring website or search term, and information about how you interact with the website.
  • Order and account information: name, billing address, shipping address, email address, phone number, order details, and payment status or payment token information provided by our payment providers.
  • Prescription and lens information: prescription values, pupillary distance, lens options, and other information you provide to prepare prescription or custom-made eyewear.
  • Customer communications: information you provide when you contact us about an order, return, exchange, product, prescription, or support request.
  • Reviews and feedback: ratings, review content, and related order information where you submit a review or feedback.

We may collect this information directly from you, automatically through cookies and similar technologies, or from service providers involved in payment, delivery, fraud prevention, reviews, analytics, or customer support.

2. How We Use Personal Information

We use personal information to:

  • operate, maintain, and improve cinily.co.uk;
  • process payments, fulfil orders, arrange delivery, and provide order confirmations;
  • prepare prescription or custom-made eyewear using the details you submit;
  • communicate with you about orders, returns, exchanges, support requests, and product questions;
  • prevent, investigate, and respond to fraud, misuse, security incidents, and unlawful activity;
  • analyse website performance and customer interactions;
  • send marketing communications only where you have consented or where otherwise permitted by applicable law; and
  • comply with legal, tax, accounting, and regulatory obligations.

3. Legal Bases for Processing

Where the UK GDPR or EU GDPR applies, we process personal information using one or more of the following legal bases:

  • Performance of a contract: to process, fulfil, deliver, return, or otherwise support your order.
  • Legitimate interests: to prevent fraud, secure and improve our website, provide customer support, and protect our business, where those interests are not overridden by your rights.
  • Consent: for non-essential cookies, certain marketing activities, and prescription or lens information where explicit consent is required by law.
  • Legal obligation: to meet applicable record-keeping, tax, accounting, and lawful disclosure requirements.

We use prescription and lens information only to provide the eyewear or support you request. We do not use prescription information for marketing.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website, remember preferences, help prevent fraud, understand website performance, and, where enabled, measure or personalise marketing.

Where required by law, we ask for your consent before setting non-essential analytics or marketing cookies. You can manage your choices through our cookie banner or your browser settings. Blocking some cookies may affect website features, including checkout or account functions.

Shopify provides certain cookies and similar technologies needed to operate our store. You can read Shopify's privacy information at Shopify Privacy Policy.

5. How We Share Personal Information

We share personal information only where necessary to operate our website, provide services to you, comply with law, or protect our rights and customers. Recipients may include:

  • Shopify: our ecommerce platform and related store services.
  • Payment service providers: the payment methods available at checkout, to process and confirm payments.
  • Delivery, fulfilment, and logistics providers: to prepare, ship, track, and deliver orders.
  • Review and feedback providers: including Judge.me where used to request, collect, display, or manage product and store reviews.
  • Analytics, advertising, and technology providers: only where their services are enabled and in accordance with your cookie choices where consent is required.
  • Professional advisers and authorities: such as accountants, legal advisers, insurers, regulators, law-enforcement bodies, or other parties where disclosure is required or permitted by law.

We may also share information in connection with a merger, sale, restructuring, financing, or acquisition of all or part of our business, subject to applicable law.

6. International Transfers

We are based in Hong Kong and our service providers may process personal information in Hong Kong, the United Kingdom, the European Economic Area, or other countries where they operate. Where UK or EU data protection law requires safeguards for an international transfer, we use appropriate safeguards, such as contractual protections, and take account of the risks relevant to the transfer.

You may contact us using the details below for further information about the safeguards relevant to your personal information.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy. This includes fulfilling orders, managing returns and customer support, maintaining business records, resolving disputes, preventing fraud, and complying with legal, tax, accounting, or regulatory obligations.

Retention periods vary according to the type of information, the purpose of processing, and applicable legal requirements. When information is no longer needed, we delete it or anonymise it where appropriate.

8. Marketing Communications

Where you have consented or where otherwise permitted by law, we may send you product updates, offers, or marketing communications. You can unsubscribe at any time by using the unsubscribe link in the message or by contacting us at service@cinily.co.uk.

9. Your Privacy Rights

Depending on your location and applicable law, including the UK GDPR or EU GDPR, you may have the right to:

  • request access to the personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of personal information in certain circumstances;
  • object to or request restriction of certain processing;
  • request portability of certain information;
  • withdraw consent at any time where processing is based on consent; and
  • complain to a relevant data protection authority.

To exercise your rights, contact us using the details below. If you are in the United Kingdom and are unhappy with how we handle your information, you may complain to the Information Commissioner's Office.

10. Security

We use reasonable technical and organisational measures designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children

Our website is not intended for children. We do not knowingly collect personal information from children in a manner that requires parental consent under applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, or legal requirements. We will post the updated policy on this page and update the effective date above.

13. Contact Us

For questions about this Privacy Policy, your personal information, or a privacy request, contact:

Data Controller: Sheenny International Co., Limited, trading as Cinily Eyewear
Registered office: Room D07, 8/F, Kai Tak Factory Building Stage 2, 99 King Fuk Street, San Po Kong, Hong Kong
Email: service@cinily.co.uk
Phone / WhatsApp: +852 94419454